labelsplus : August Issue 2018 Label Expo
have therefore been able to get a very-consistent result in the printing process.” Mark said the pack was printed on a W&H 8-colour press which is multi-faceted. “We reverse print it and as you look through the material at the design, it has some shine. Part of the design is reversed out, so in parts there is no image - just a clear web around the image of the spoon - which is later laminated to a metalised product on the web which in itself allows for the spoon to become metalised. “When you look through the clear area, the spice is sitting on the spoon which has been metalised. This gives it a transparent reflective effect which enhances the product shot and because the metalised material is a barrier web, we then need to laminate it again to a sealant layer. At that point, we edit and register on a slitting machine to take out anything unwanted and tidy it up so it is fit for purpose to go through a surface print process. “We surface print in-register via a W&H 10-colour machine. That surface print process requires the printed material to have a corona treatment applied onto the film to make the matte over-gloss adhere to the material that has been pre-printed. The matte over-gloss has reversed-out areas, so if you roll the packet in the light in the supermarket, the Farrah logo jumps out at you, because it has no matte over it. There are other elements over the pack which are reversed out that give dimension to the print and the feel of a texture change when you pick it up. The matte over-gloss both enhances and adds these points of difference in appearance and feel of the pack and once that is done, we slit it and it’s out the door.” Mark said it was a team effort between all contributors - the designers, the Farrah people, Opti-Flex and Amcor. “We work around what is feasible within the equipment we have, to achieve the best result. So it’s a teamwork-NZ story.” He said seven staff from Amcor had attended the awards event, and that Amcor had hosted a spit roast to celebrate, which was also attended by OPTI-Flex Director, Elaine Hogg, Andy North and the rest of the Christchurch based team. (L-R): Mark Thian - Amcor, David Collins - Platemaker OPTI-Flex, Andy North- Manager OPTI-Flex, Dave Farr - Pre-press artwork operator OPTI-Flex and Elaine Hogg - Director OPTI-Flex. Specialising in Capital Equipment Sale, Service, Engineering Solutions & Consumables. GRAPH-PAK Toll Free: 1300 885 550 www.graph-pak.com.au FOR FURTHER INFORMATION PLEASE CONTACT OUR HEAD OFFICE Unit 14/20, Meta st, Caringbah, NSW 2229. email: firstname.lastname@example.org A wide range of used equipment is also available for purchase. If you have used products to sell, please contact us. Graph-Pak has the cost-effective solution with Autobond’s digital inkjet Spot UV & Foiling Systems Contact Tom Ralph on 0438 106 919 • Inline with a laminator • Spot UV printing or offline spot UV printing • Hot and cold foil • Serious engineering built in the UK Do you want: • An industrial digital inkjet spot UV solution? • High build & low build with the same ink? • Speed to burn? • Up to 60m per minute? Models available • 360 x 750 (Print width 350mm) • 520 x 740 (Print width 495mm) • 760 x 1050 (Print width 700mm) • 1050 x 1050 (Print width 1000mm) Since 2006 GRAPH-PAK PTY LTD has provided the highest quality products to printing companies in Australia & NZ. Our mission is to provide advanced reliable and functional equipment solutions that will aid our customers to maximise their business potential.
Labels Plus April 2018
Labels Plus August 2018 Label EXPO America