labelsplus : Labels Plus December 2018
2 Labels Plus After heading-up the company and being the driving force for many years, current Managing Director Graeme Staas, has loosened the reins and appointed a group of younger managers who are ready to drive Label House’s next period of growth. Not only has this new team of experienced executives started to take on more responsibility, but after nearly 70 years, ASSTA Label House has changed from being a strong supporter and user of letterpress technology, to being a totally flexo/digital business. The new team is headed-up by Brady Hill as General Manager and Matt Peterson as Production Manager and “Labels Plus” caught up with Graeme recently, to discuss the changes he has initiated, and to ask him why they decided to replace their letterpress presses with the latest Mark Andy flexo press, and add another HP Indigo press. “We were a rotary letterpress house and we could do some fantastic work that really suited us,” explained Graeme, “but things change. Letterpress is a slower, harder method, and we have to be up-to-date. It has taken over 70 years to go to flexo and I admit I wasn’t a big fan of flexo, but of course, it has come a long way. And now that I see the set-up downstairs, it’s a pity we didn’t embrace it a bit sooner. I have been telling Ian Guanaria, who over many years, has been trying to sell us a machine, that we weren’t ready. Discussing their entry into the digital space, Brady said: “At the beginning of the digital era as the technologies were starting to change, we started looking to how we would upgrade, and which ways we would go. There has been a massive change in our market space, particularly with the wine label market. Clients moved to uncoated materials, and being a letterpress house - both rotary and semi-rotary – meant we couldn’t cater to the uncoated market. So it was probably eight years ago that the decision was taken to put in our first digital press, rather than a flexo because the letterpress machines were covering all the other areas we were working in.” Graeme said the move to upgrade started with their first HP Indigo digital press, and could be put down to Brady’s It’s a truism in business that you must change to meet the constant demands of clients as well as constantly-evolving technology. Well known and highly-respected Sydney label printer ASSTA Label House, has always recognised this fact, but over the past 12 months has undergone change unparalleled in the company’s history. COVERSTORY ASSTA LABEL HOUSE BUILDS A STRONGER FUTURE! ASSTA Label House GM Brady Hill, with HP Digital operator Albert Ukardi and Production Manager Matt Peterson at the new HP Indigo 6900 Digital press.
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