labelsplus : Labels Plus December 2018
Labels Plus 15 Labelexpo Americas CONTINUES... with start-up companies, bringing new technologies to market. This is an advantage that Avery Dennison has, being a company with global reach,” said Anil. “For example, we’re working with a company called Pragmatic, which allows us to innovate in the RFID space, bringing additional functionality to a product. So we are not just staying in our traditional areas, we are investigating strategic partnerships with industrial players to drive innovation platforms. It’s what a company like ours needs to do - to drive developments and stay open to new ideas. And I keep coming back to the topic of sustainability, because most of the industry is still concentrating on the here and now. But we also need to visualise the future, and how we can create a more sustainable industry, which rests in collaboration across our entire value chain and with alternative industries. “The Avery Dennison CleanFlakeTM Adhesive Technology is an example. CleanFlake significantly reduces waste by cleanly separating pressure-sensitive paper and film labels from a PET substrate during the recycling process, leaving no residual adhesive on the substrate and delivering a higher recycling yield. It works in harmony with the existing recycling stream, meets the Association of Plastics Recyclers (APR) tests requirement and enables brand-owners the ability to offer consumers a powerful sustainability credential, while providing high label performance.” Avery Dennison at the forefront of driving change Never a company to wait for change to happen, Avery Dennison set a cracking pace at this year’s Labelexpo in Chicago. VP and General Manager for South Asia, Pacific & Sub-Saharan Africa, Anil Sharma, explained the initiatives that the company is undertaking to engage and excite the label printing industry. “For some time now, Avery Dennison has set its sights on driving change across several ways,” said Anil. “What we are seeing more and more is a greater focus on sustainability. The second factor is the way labels can provide consumers with interactive brand experiences - the intelligent label. These are broad themes, but our priority is about helping our customers remain ahead of the trends and grow their business with our label material innovations and breakthrough technologies.” On display at the Avery Dennison booth in Chicago, was Avery Dennison’s Specialty portfolio which highlighted a fast-growing category – functional packaging with flexible packaging and reclosure portfolios. This included the new Avery Dennison Heat Sealable Reclosure technology, which significantly reduces the amount of plastic packaging required and eliminates liner waste, while providing an economic, sustainable solution to both converters and brand owners. “Consumers are becoming more conscious of the sustainability of the products they purchase, and brand-owners are also starting to ask about sustainable packaging solutions. Sustainability is no longer just a buzzword, but an expectation, and companies are seeking solutions and support to develop their corporate sustainability framework to meet this requirement, from their customers, their stakeholders – as well as the regulators. It is a reality that we have to address. “On the other hand, personalisation makes consumers feel more valued, and we see that consumers are expecting brands to provide more personalised, memorable experiences. Digital printing is the fastest growing technology, with brands increasingly pursuing opportunities to personalise packaging. For Avery Dennison, personalisation includes intelligent labels and high-quality digital printing solutions enabling converters to reach their customers in new and unique ways.” To continue to deliver innovative products and services, Anil said the company invests a sizeable amount of money in R&D capabilities, including R&D sites in China, India, and a new satellite facility to open in Thailand. “With these facilities closer to where our customers operate, we are able to better respond to customers’ changing requirements. Further, we can provide more technical support and collaboration within the same time zone. A priority has been in the adhesive and top-coat technology space, as well as concentrating efforts to better support converters to be more productive and efficient, enabling faster time-to-market. ” Avery Dennison is also looking into areas where we work Anil Sharma, Avery Dennison’ s VP and GM South Asia, Pacific & Sub-Saharan Africa, was on the stand at Labelexpo Americas and told “Labels Plus” that the company’s focus is not just staying in their traditional areas, but investigating strategic partnerships to drive developments and stay open to new ideas.
FPLMA Label and Packaging Awards Catalog 2018
Labels Plus March 2019