labelsplus : Labels Plus December 2018
Labels Plus 21 ...continues on page 23 “We had a successful track record of winning awards in the past,” explained Ben. “Then we had a hiatus from entering any awards for around five years. During this time, we were re-establishing what the company was about and what we were trying to achieve. Our focus was on the wine and beverage market, in Victoria in particular, but we could see the market shifting significantly. Competition in the general label space was increasing substantially, with interstate competitors pursuing business in our state so we asked ourselves: Who are we? What is our machinery and equipment best suited too? And where does our future lie?” “All of our equipment has embellishment capacity of some description. So just doing 4-colour process work, did not really match with this capability. The large FMCG market is more suited to wide format machines and we did not see our future in anything but the wine and beverage market. Large companies operate within this segment and we believed an opportunity existed for a privately-owned Australian company to service this market. “The equipment required is expensive combined with a great deal of expertise. We re-established our foundations and our customer-base and set about chasing that higher-end wine, beverage and spirit market. We saw it as a market that better suited us and our way of doing business. ” “We believe we have a different outlook on how we run the business. Almost every day of the week we put the cart before the horse. Our staff have a varied background and approach with experience in the industries we service, which we mesh together to provide us with a different perspective; for instance, I have a background in the Wine Industry, a Degree in Industrial Design and a family history in print. There are many other of our employees who have just as interesting and varied backgrounds. We have tapped into that experience. We experiment on press with ideas that a lot of people wouldn’t try. This is driven by our background in print, and the success we’ve had off the back of our R&D work. “We often trial a variation, like a different stock or print technique at the back-end of a job; something we may think suits that label. “We show the customer afterwards and we also use them to show other customers what a different print technique can deliver. We’re seeking new innovations or improvements for clients all the time.” Ben said over the past 12 months Labelhouse had brought six new R&D projects to life, and were in the process of commercialising those and working on another half-dozen. He laughingly said: "Our sales team was production’s worst nightmare, however, we are very lucky to have a very supportive team. Labelhouse and their team use awards success to stand out from the ordinary For Ben Testa – General Manager of Labelhouse – winning the latest clutch of awards at this year’s FPLMA Print Awards - was testament that they’re on the right track and highlights the company’s reputation in producing high-class wine and spirit labels. Ben Testa, General Manager at Labelhouse (right) and his great Production team in front of their FPLMA Print Awards Certificates.
FPLMA Label and Packaging Awards Catalog 2018
Labels Plus March 2019